How to adapt to the needs of modern consumers
Consumer awareness has increased in importance due to the more frequent occurrences of hazardous events related to problems of counterfeiting and tampering with original products.
WORD SPREADS INSTANTLY OVER THE INTERNET. KEEPING CONSUMER CONFIDENCE SHOULD BE A PRIMARY FOCUS OF EVERY MANUFACTURER.
Excellent way to keep precise track of supply chain and management of problematic events such as recalls
Increase consumer awareness to the highest level and open direct marketing channels
Word-of-mouth is one of the best marketing tools. Make sure your customers can spread the good word about you and your products…
Manufacturers should behave in a socially responsible manner. Honesty, precise information about products and their ingredients, and proper reaction to hazardous situations will strengthen your social responsibility and give your brand a competitive advantage. And, of course, speaking in a consumer’s own language and alphabet helps immensely.
Make a change
Unhappy consumers are excellent sources of revenue for your competitors.
Keep your consumers happy. Make them believe in your products, quality, and safety. It’s as simple as that.
How does it work ?
Tag your products at the production site and store information in our system.
Information on products is available to consumers in retail or online stores”
Every single consumer is able to scan your tags using the mobile application available for major smartphone platforms and get information you want to pass to them.
Provenance information, product information, recall information, marketing, etc.