Via the Internet, the world is constantly in touch with its food, virtually instantly. Yet it seems we still frequently hear of food “incidents.” No one is immune. Today, more than ever, consumers are sensitive about their food, and producers will be in a position to use evolving technology to improve food safety. Regulations, both formal and informal; e.g., EU 1169/2011 or the PTI initiative in the US, are defining an acceptable framework for producers. Consumers need better and simpler access to straightforward communication; those who don’t provide it will be at competitive disadvantage.